About Dentelyx
We built Dentelyx for one reason
Dental clinics are losing patients every day through missed calls — and most don't even know it. We built Dentelyx to fix that.
Our story
Dental clinics work hard to attract patients through marketing, referrals, and reputation — but a single busy lunchtime can undo all of that effort. Calls go unanswered, patients move on, and the clinic never knows what was lost.
Dentelyx was built to close this gap. Using a combination of Twilio-powered telephony, automated SMS, and CRM integration, we give clinics a way to respond to every missed call — instantly, professionally, and without any extra work from staff.
Every feature is purpose-built for the dental industry, with a focus on private and mixed practices where the revenue impact of missed enquiries is highest.
Mission
Help every dental clinic capture every patient enquiry, automatically.
Vision
A dental sector where no patient enquiry ever slips through the cracks.
Values
Simplicity, security, and a relentless focus on clinic outcomes.
The Process
How Dentelyx works in detail
A behind-the-scenes look at how every missed call becomes a recoverable lead.
A patient calls your clinic
Whether it's during a busy appointment block, lunch, or after hours — a prospective patient dials your clinic's number. The call goes unanswered.
Dentelyx monitors your Twilio-powered clinic number in real time.
Missed call is detected instantly
Within seconds, Dentelyx registers the missed call and identifies the caller's number. No manual checking needed.
This happens automatically — your staff don't need to do anything.
A personalised SMS is sent
The patient receives a warm, professional SMS from the clinic — within 30 seconds. The message introduces the clinic and asks a few short questions.
Questions include: name, nature of enquiry, whether they're a registered patient, and preferred appointment time.
Patient responds at their convenience
The patient replies to the SMS — providing their information in their own time. No need to call back right away.
This massively increases the rate of enquiry recovery compared to hoping they'll call again.
Lead logged in your Airtable CRM
The patient's responses are captured, structured, and automatically logged into your clinic's Airtable CRM base.
Your front desk team sees a warm lead with all the key information — ready to book an appointment.
Your team follows up with confidence
Instead of cold-calling an unknown number, your team calls back a patient who has already expressed interest and provided context.
Warmer leads mean higher conversion rates and better patient experience from the very first contact.
See Dentelyx in action
Book a free 15-minute demo and we'll walk you through the full system for your clinic.
Book a Free Demo